"Lissa Warren is the publicist's publicist. She is the consummate professional, and her book is the secret weapon in an author's arsenal of marketing tools."—David Goehring, Director, Harvard Business School Press

The Book

In The Savvy Author's Guide to Book Publicity, Lissa Warren:

• Explains how to get your book on a store's front table and how to find and hire a freelance publicist.
• Advises you on how to work effectively with your in-house publicist.
• Reveals ten things you can do if your book's not getting media attention.
• Provides tips for crafting your press material and giving a savvy interview.
• Offers advice from book review editors, TV and radio producers, and booksellers.
• Covers everything you need to know about the galley mailing, the finished book mailing, the publication date, the tour, and the paperback
• Provides sample press material and a chapter with answers to authors' most frequently asked questions