"There are few people who can make books happen. Lissa Warren in one of them. Her book tells you how. Read it carefully. The advice is outstanding."—Susan Rabiner, co-author of Thinking Like Your Editor and co-owner of the Susan Rabiner Literary Agency

"Lissa Warren is one of the first and best book publicists I've encountered since starting this weekly column nearly 3-1/2 years ago. She could write a book on the subject, and she has. So thorough is her guide...Its value is considerable, so ignore it at your own peril if you're an author or a publishing publicist."—Richard Pachter, Miami Herald

About the Author

Lissa Warren has worked in the publicity department of several prestigious Boston publishing houses including David R. Godine, Houghton Mifflin, and Perseus Publishing, and is currently Senior Director of Publicity at Da Capo Press, a member of the Perseus Books Group. She is an experienced promoter of both fiction and nonfiction, with particular expertise in the areas of business and biography, health and history, poetry and parenting, sports and science, and music. She has worked on such national bestsellers as The Cluetrain Manifesto, Greenspan: The Man Behind Money, Flatterland, Smart Mobs, Faster Than the Speed of Light, and Touchpoints Three to Six.

Ms. Warren holds a B.S. in English Education from Miami University and an M.F.A. in Creative Writing from Bennington College. Her poetry has appeared in such publications as Quarterly West, Oxford Magazine, Black Warrior Review, and Verse, and she's frequently quoted by such industry publications as Publishers Weekly, Bookselling This Week, P.R. Week, and Book Publishing Report. She has spoken about publicity at the Virginia Festival of the Book, and for Publisher's Marketing Association and the New Hampshire Writer's Project. She teaches a graduate course in book publicity at Emerson College. Ms. Warren works in Cambridge, Massachusetts.